The Rebuild | Augur Leadership Architecture

The Rebuild · $12,000 · 90 days

Back in the
CEO seat
by day 90.

For founders who've become the chief everything officer. Every decision routes through you, delegation keeps coming back, and urgent keeps winning while the important stuff slides down the list. The Rebuild redesigns the systems you've outgrown, so you're back doing the work only you can do. You'll feel it by day 30.

Every Rebuild starts with the Orientation, and the $750 comes off the $12,000.
Start with your Orientation Already have your brief? Let's talk

The stand

You can't coach your way out of a bad blueprint.

Your systems aren't broken. They worked for where you were, and now they're pointed at the past.

Before Augur, I managed over $65M in hotel renovations as a construction and hospitality design project manager. On every job, when something cracked, nobody told the crew to try harder. We pulled the drawings. Something was carrying more load than it was built to carry, and the fix lived in the structure.

Your business works the same way. You built it by accident: a passion project that blew up. It grew faster than anybody could design behind it, so now everything gets treated with the same level of chaos and nothing has an order of importance. The gap between the company you're running and the setup you built for the small version is you. You fill it with your evenings, your weekends, and your sleep.

You already believe this
  • You can't grow a company you're holding together with your own two hands.
  • Your team is smart. They need room to own things, not more check-ins with you.
  • The work only the CEO can do keeps getting pushed to next week.
  • If you stepped away for two weeks, some things would break, and you already know which ones.
But it's still not built, because
  • Every time you block a morning for strategy, a meeting sneaks into it.
  • Your team still sends you the decision, because nobody ever said whose decision it is.
  • Your best hours keep going to $10 tasks you know somebody else could handle.
  • "I just need to hire a COO." But a hire fails when the role was never designed.
  • When you finally stop working, you feel guilty about stopping.

Everyone keeps coaching leaders to be better. Nobody's fixing the system they're being asked to lead. It's not your capacity. It's the architecture.

Who this is for

You'll
recognize
yourself
here.

  • The founder whose growth outran the structure

    The revenue is real. The setup is still the one you made when it was you and a laptop, and every new channel, product, or partner adds another thread that runs straight back to your inbox.

  • The founder whose delegation keeps coming back

    You've handed things off. They come back. Not because your people can't do the work, but because nobody drew the line on who decides what. So they ask you. Every time.

  • The founder getting ready for a bigger move

    A raise, a new channel, a key hire, an exit someday. That move needs your best hours and your clearest head. Right now the day-to-day eats both before 10am.

  • The founder who's tried everything else

    Programs, incubators, masterminds, books, podcasts, and hiring your way out. Everything added more to do. You're in a fog, and part of you wonders if something's wrong with you. It's not you. It's the blueprint.

You're past the basics. What's missing is an order of importance and the structure to hold it.

What changes

Ninety days from now, this is your Tuesday.

Your out-of-office came on at 7pm last night on its own. Nobody's mad about it, because the team knows where to take things now.

Tuesday morning is yours. Your calendar said no to the meeting before you had to.

You ask your team whether something went out. It went out two days ago. They didn't mention it because they didn't need to.

Somebody on your team takes a week off. Nothing breaks.

You clock yourself mid-reach, about to grab something that isn't yours anymore, and you put it down. Nobody notices. That one's the quiet win.

The operation gets boring in the best way. Boring and uneventful, like a flight. You didn't get better at being the CEO. You stopped being the place everything lands.

The method

Load. Map. Frame.

Chief Everything to CEO Architecture takes founders from single point of failure to back in the CEO seat.

I design the blueprints: the systems, processes, norms, and rituals. You and your team are the general contractors who build it. First we count what routes through you. Then we design your CEO Operating System, turn it on one lever at a time, and write down the As-Built so it holds without you.

Stage 01

Load: a brief that names what's broken before you fix anything

You can't hand off a load nobody has counted. This is the Orientation, and it's where every Rebuild starts.

  • A 90-minute Orientation where you talk and I listen. No advice in the room. You hear your own reasoning out loud.
  • A count of everything routing through you. The decisions with your name on them and the hours going below your pay grade.
  • Your brief, the Friday after. What's broken, what was never built, what goes first, and what to set down for now.

In place after Load: a counted load and a written brief, so you stop paying for discipline fixes to an architecture problem.

Stage 02

Map: a CEO Operating System that returns you to the seat you built the company for

Delegation failed before because nothing was built to hold it. Map designs the structure underneath, so every handoff has somewhere to land.

  • Decision rights with names on them. Every recurring call gets an owner below you. Your team stops routing everything to your inbox.
  • A calendar built around your energy, plus your stop-doing list. Your best hours go to the work only the CEO can do.
  • A design day where 85% is already built. I draft it from your own data. You refine and approve. No blank page.

In place after Map: named decision owners and a calendar that protects your best hours.

Stage 03

Frame: an As-Built that makes your absence survivable

Old systems come back inside two weeks. Frame turns the new structure on in order and catches a wobble before it becomes a relapse.

  • Experiments, one lever at a time. Each has a hypothesis and a failure condition.
  • Check-ins every two weeks, plus reviews at day 30, 60, and 90. A wobble at two weeks is a wobble. At 30 days it's a relapse.
  • The As-Built. What we built, what you decided and why, and which walls are load-bearing. Hand it to a new hire and the reasoning goes with it.

In place after Frame: a structure your team runs on, and a business that keeps moving when you step out of the room.

What happens when

Ninety days, in order.

  1. Before day 1. The Orientation.Ninety minutes, your brief the following Friday, and a walkthrough the Monday after.
  2. Intake week. Your data, my draft.You send documents, your team list, your targets, and your calendar. I draft 85% of your design before we sit down.
  3. Day 1. The design day.About five and a half hours together. You leave with your CEO Operating System, decision rights, a calendar built around your energy, role briefs, your first experiments, and the rollout order.
  4. Days 2 to 30. Map turns on.A check-in at two weeks, then a 90-minute review at day 30. This is where you feel it.
  5. Days 31 to 60. Frame starts holding.Your team gets used to owning decisions. A check-in, then the day 60 review.
  6. Days 61 to 90. Frame locks in.The last experiments land. A check-in, then the day 90 review. This is the CEO seat.
  7. Close. Your As-Built.A closeout call where you tell me what changed in your own words, then the As-Built in your hands.

Something's on the calendar every two weeks, so a wobble never sits long enough to turn into a relapse.

Proof

The system, not the leader.

Pedal Movement · Three years, 2023 to 2026

Employee survey participation went from 40% to 96%.

Guided delegation templates the team runs without him.

"I've been practicing guided delegation. I spent some time creating templates for team members to tell the story of their deliverables from start to finish."

Chris Buckley, VP of Operations, Pedal Movement

The investment

$12,000

You're not buying 90 days of advice. You're buying the structure your company runs on once you stop holding it up yourself.

What you get
  • The Orientation and your brief, plus a walkthrough
  • Intake, and a design drafted 85% before we meet
  • The design day, about five and a half hours
  • Your CEO Operating System: architecture diagram, decision rights matrix, and a 1-2-3 year org chart
  • Role definitions for current and future roles
  • Experiments, each with a hypothesis and a failure condition
  • Your rollout plan
  • Check-ins every two weeks, and reviews at day 30, 60, and 90
  • A closeout call, your next-arc readiness brief, and the As-Built
PaymentPaid in full, or a deposit to hold your slot with the balance paid in full before your design day
CreditYour $750 Orientation comes off the $12,000
DeliveryVirtual. In-person design day adds $5,000
Start with your Orientation

Why I keep it small

I can't overload my plate and help you offload yours.

I draft 85% of every design day myself, from your data. I read your calendar, count your decisions, and build your decision rights before you ever sit down with me. That's design and strategy work, and it doesn't get handed off.

Keeping it small is what keeps me balanced, focused on every stage of my own business, and doing that work right for you. The intros, the "oh, you need to meet her," the thing I catch on a check-in that wasn't on the agenda: none of that is a bonus. That's just how I work, and it only works when I have room.

What I promise

And what I won't.

I can't promise you a revenue number. Anyone who does is guessing at your business and calling it a forecast.

Here's what I'll do. Your design day starts with 85% already built from your own data. You get a check-in every two weeks and a review at day 30, 60, and 90, so a wobble never gets to become a relapse. And you leave with an As-Built your team can run on without you.

One condition: you run the experiments. I build the blueprint. You and your team have to build it out.

No refunds. You're paying for the work, and the work gets done.

Who this isn't for

Be honest with yourself.

  • You want somebody to do the work. I design the structure. Your team runs it.
  • You need branding, marketing, sales, a product roadmap, or a business model. All out of scope, every time.
  • You're still validating what you sell. This is for companies already making money and outgrowing their setup.
  • You want to be told you're doing great. I'll tell you what I see, plainly.
  • Part of you likes being the one everything runs through. If being needed is the point, this will feel like losing something. It is.

How to join

Three steps.

  1. Book your Orientation.$750, 90 minutes. Your brief lands the Friday after.
  2. Walk through your brief.The Monday after, 30 minutes. If The Rebuild is the right build, your brief will say so.
  3. Hold your design day.Pay in full, or a deposit to hold your slot. Your $750 comes off the $12,000.

There's no public checkout. Every Rebuild starts with the Orientation, including referrals and returning clients.

Already had your Orientation? Book a call and we'll pick your design day.

Talk soon,
Alison

PS. Whatever got you here, the hustle, the yes to everything, the 11pm replies, it worked. It built a real company. It just can't be what runs it now.

Questions founders ask

Before you book.

I've tried delegating before. How is this different?

Delegation failed before because nothing was built to hold it. You handed off tasks, but nobody owned the decisions behind them, so they came back. Load counts what's routing through you. Map puts a name on every recurring decision. Frame turns it on in order and checks it every two weeks.

Can't I just hire a COO?

You can, and you might. But a hire fails when the role was never designed. The Rebuild designs the role first, with written role definitions that double as your search brief, so the person you hire has something to step into.

$12,000 is a lot. How do I know it's worth it?

Do the math on your own hours first. Take the time you spend every week below your pay grade and put your hourly value on it. And you don't commit to $12,000 up front. You start with a $750 Orientation, see your own load counted, and decide from there.

I don't have time for this right now.

That's the reason to do it. The big block is the design day. After that it's a short check-in every two weeks and three 90-minute reviews. I do the heavy drafting before we sit down, so you're approving, not building from scratch.

How is this different from everything else I've tried?

Everything else added more to do. I'm a leadership architect. I give you an order of importance and the structure to hold it: the blueprint, the systems, processes, norms, and rituals. You and your team are the general contractors who build it.

What happens after day 90?

You've got your As-Built and a next-arc readiness brief. Some founders keep cruising. Some come back asking how to build the rest of the team, and that's The Blueprint. If it's one more area, that's The Groundwork. Either way, you're choosing from the CEO seat.

Ready to stop being the place everything lands?

You'll feel it by day 30. You're back in the CEO seat by day 90.

Load → Map → Frame

Start with your Orientation Book a fit call